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BEGINNER TO ADVANCE BASIC DIGITAL MARKETING PROGRAM
BASIC DIGITAL MARKETING Online Course
Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as: Search engines. Websites. Social media. Email.
₹3500
₹1499
KEY FEATURES
Certification
Job Assistance
Real Time Case study
Expert Support
Hands on Experience
ROADMAP FROM LIVELEARNING TO PLACEMENT
Discover creative projects limitedfrom artists, designers
- What is marketing and digital marketing?
- Understanding Marketing and Digital Marketing Process?
- Understanding about Internet , websites , domain , web server , web hosting etc.
- Planning of a website
- HTML Basic
- About CMS and creating website in WordPress
- Domain Booking
- Server & Hosting
- One Live Projec
- What is SEO?
- What are search engines and their functions ?
- Understanding traffic , keywords etc
- On page optimization
- Site Analysis
- Keyword Research With Google Keyword Planner
- Keyword Planning
- Domain
- URL Structure
- Title Tag
- Meta Tag
- Google Analytics (Code Generation)
- Canonical Tag
- H1 Tag
- Image Optimization (Alt Tag)
- Anchor Tag
- Content Optimization
- Sitemap Creation & Submission (html and xml)
- Robots.txt
- Custom 404
- 01 Redirect
- .htaccess
- Off page optimization
- What is Off page SEO?
- Why Off page is Important
- What are Backlinks?
- Backlinks Creation Methods
- Difference Between Do Follow and No Follow Backlinks
- What is Google Page Rank
- How to Increase Google Page Rank
- Web Directory Submissions
- Social Bookmarking
- Article Writing & Submission
- Press Release Writing & Submission
- Comment Blogging
- Classifieds Posting
- Forum Posting
- Link Exchange (One way, two way and three way)
- Search Engine Submissions
- RSS Feeds
- Google Web Master Tool (Search Console )
- Bing Web Master Tool
- SEO Interview Questions
- Others SEO Tools
- Understanding in organic search results
- ntroduction to Google ads & PPC advertising
- Overview of Microsoft Adcenter (Bing & Yahoo)
- Setting up Google ads account
- Understanding adwords account structure
- Campaigns, Adgroups, Ads, Keywords, etc.
- Types of Advertising campaigns-Search, Display,
- Difference between search & display campaign
- How does adwords rank ads
- Understanding adwords algorithm (adrank) in detail with examples
- What is quality score
- Why quality score is important What is CTR?
- Why CTR is important Understanding bids
- Advanced level bid strategies
- Enhanced CPC
- What are flexible bidding strategies
- Understanding ad-extensions
- Types of ad-extensions
- Adding ad-extensions in our Campaign
- Creating adgroups
- Finding relevant adgroups options using tool
- creating adgroups using tool
- Understanding keywords
- Finding relevant keywords
- Adding keywords in ad-group using keyword planner tool
- Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
- Examples of types of keywords
- Google Web Master Tool (Search Console )
- Creating ads
- understanding ad metrics Display & destination URL
- How to write a compelling ad copy
- Best & worst examples of ads Creating ads
- Tracking Performance/Conversion
- What is conversion tracking Why is it important
- How to set up conversion tracking
- Adding tracking code in your website
- Checking conversion stats
- Optimizing Search Campaigns
- Remarketing
- What is social media
- understanding the existing social media paradigms & psychology
- How social media marketing is different than others
- Understanding Facebook marketing practical session
- Creating Facebook Page
- Increasing fans on fan page
- How to do marketing on fan page (with examples)
- Fan engagement
- Important apps to do fan page merketing
- Facebook Advertising
- Types of Facebook advertising
- Best practices for Facebook advertising
- Creating Facebook advertising campaign
- argeting in ad campaign
- Payment module-CPC vs CPM-CPA
- Setting up conversion tracking
- facebook instant articles
- facebook creator studio
- Ad breaks
- What is Linkedin
- Understanding Linkedin
- company profile vs Individual Profiles (Difference between Individual and Company Profiles)
- Understanding Linkedin Groups (Manage Linkedin groups)
- How to do marketing on Linkedin groups
- Linkedin Advertising & it best Practices
- Increase ROI from Linkedin ads
- Linkedin Publishing
- understanding twitter
- Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
- ow to do marketing on Twitter
- Black hat techniques of Twitter Marketing
- Advertising on Twitter
- Creating Campaigns
- Types of Ads
- Tools of twitter Marketing
- Understanding Campaigns
- creating 1st campaign
- Importance of marketing
- Benefits of marketing
- using you tube for Business
- Developing you tube for Marketing strategy
- Get traffic through you tube channel/ to your website
- Create adgroup
- Targeting options
- YouTube Monetization
- How to Increase Youtube (Views, Subscriber Etc.)
- Introduction to Google analytics
- How Google analytics works
- Understanding Google analytics account structure
- Understanding Gooogle analytics insights
- Understanding cookie tracking
- Types of cookie tracking used by Google analytics
- How to set up analytics account
- Hot to add analytics code in website
- Understanding goals and conversion how to setup goals?
- Understanding different types of goals
- Understanding bounce & bounce rate
- Difference between exit rate & bounce rate how to reduce bounce rate
- How to setup goals
- Importance of funnels
- How to integrate adwords and analytics account
- Benefits of integrating adwords & analytics
- Measuring performance of marketing campaigns via Google analytics
- Understanding filters & segments
- How to set up filters & segments
- How to view customized reports
- Monitoring traffic sources
- Monitoring traffic behavior
- Taking corrective actions if required
- GOOGLE ANALYTICS CERTIFICATION
- Understanding Mobile Devices
- Mobile Marketing and Social Media
- Mobile Marketing Measurement and Analytics
- Fundamentals of Mobile marketing
- Email Marketing
- Database Collection of Email Id’s
- Service provider (Mailchimp, Sendgrid)
- mail Templates
- Email Marketing
- App Store optimization (ASO)
- Addmob
- SMS marketing
- Whatsapp Marketing
- What is online reputation management
- Why online reputation management
- Understanding ORM scenario
- How to deal with criticism online
- ways to create positive brand image online
- Understanding tools for monitoring online reputation
- Step by step guide to overcome negative online reputation
- Best examples of online reputation management
- What is Adsense
- How to get approved for Adsense
- Cool trick to get Adsense approval by Google
- Using your adsense account interface Placing ads on your blog
- Creating blogs with our Free theme
- What is Blogging
- How to Blog
- What is WordPress and How to Create with WordPress
- WordPress Themes and Plugins
- What is Affiliates
- How to join and Earn with Affiliates
- op Indian and Worldwide Bloggers
- How ot Earn Money with Blogging
- What is Ecommerce
- Top Ecommerce Website around the world
- Ecommerce scenario in India
- How to do SEO of an Ecommerce website
- Why you need a solid Ecommerce marketing strategy
- Formulating right Ecommerce marketing strategy
- Ecommerce business
- Case studies on Ecommerce website
- Opencart
- Google ads Fundamental
- Google ads Search
- Google ads Display
- Google ads Video
- Google ads Shopping
- Google ads Mobile
- Google Analytics
- Assessment Certification
- Hotspot
Time Table
BASIC DIGITAL MARKETING ONLINE COURSE & CERTIFICATION
There are no specific criteria for the people to enrol for the course. Anyone with a basic degree can enrol in this course.
Enrolling into Digital Marketing training does not have mandatory prospects. But It’s good if the candidate has the basic knowledge of Search Engine , Social Media.
Since the dependence on Digital Marketing is increasing day-to-day and to increase Online Marketing , knowledge in this course is essential. Hence you should enrol in this course.
In this course, you will hands-on experience on Digital Marketing platform by real-time experts with practical use cases.
This Digital Marketing training gives you hands-on enjoy on Digital Marketing platform and makes you to clear Digital Marketing Certification.
ONLINE BASIC DIGITAL MARKETING CERTIFICATION COURSE REVIEWS
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With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in the marketing field. I have already enrolled myself into another course.
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Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
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A thought provoking course which highlights the benefits of modern digital tools and applies them to marketing theory and how digital tools are changing the landscape of marketing. Highly recommend it.
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It was a very descriptive and detailed course with all the practical examples and case studies the course was well laid out to the students seeking out for it. A very useful subject and highly recommended.
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